A MAN has died following an traffic accident in south Shropshire this morning.

The crash occurred on the A49, just outside Church Stretton, at around 7.45am.

An ambulance, a rapid response vehicle and a paramedic officer attended the scene.

A West Midlands Ambulance Service spokesman said: “Crews arrived to find a pick up truck and a HGV that had been in a serious collision. Both vehicles had suffered significant damage.

“Unfortunately, it quickly became apparent nothing could be done to save the man driving the pick up truck, and sadly he was confirmed dead at the scene.

“The man driving the HGV was checked over at the scene by ambulance crews but was not injured.”