LUDLOW can help get visitors to stay longer when they visit the county.

The town has a national reputation as a visitor destination and has received accolades in two national newspapers in recent weeks.

One in 10 people who visit Shropshire just come for the day and they spend less than when they go to other places in the country.

Encouraging people to stay longer is one way of boosting the tourist economy.

People in Ludlow and south Shropshire are being asked to share their views on a new plan promoting the county as a fantastic destination for anyone looking for somewhere new to visit.

The Shropshire Destination Management Plan has been presented to Shropshire Councillors and is now open to the public to share opinions and comments.

“Shropshire Council is leading a partnership of people, in both the private sector and public sector, to identify priorities and related actions that will begin to transform Shropshire as a visitor destination,” said Rob Gittins, Shropshire Council’s Cabinet member for culture and digital.

“The plan is a fresh start for Shropshire. It provides impetus and direction for everyone in the county with a stake in the sector and is an important driver of the county’s economy.”

When last assessed the total number of trips to Shropshire was 13 million a year, with nine out of 10 being day trips. The average length of stay for overnight trips was 3.2 nights, slightly above the national average, with the majority being made by UK residents.

Because there are more day visitors their contribution to the economy is lower than in other destinations. The average day visitor spends £24.45, compared to an England average of £34.65, and trip spend is £173 versus £187.

“We want to grow our share of visitors and we want to do that responsibly and sustainably, making sure we balance the needs of visitors, the environment, our residents and businesses,” added Mr Gittins.

“The Destination Management Plan has pulled together a clear strategy for us to do that, and I would encourage people to look at it in detail and to get involved in shaping Shropshire’s future and promoting our county for what it truly is a fabulous place to live in, work in and play in.”